Lately, Indians have heavily and quickly fallen for news that spreads like wildfire. Lynchings have been carried out because someone read a sensational forward on WhatsApp and social media platforms. Despite warnings and awareness campaigns to not fall for such dramatic news, there’s a little change in the way how people consume news in the country.
Instant messaging services have become a staple news diet for Indians. As a matter of fact, Indians consume news off messaging platform far more than any other country, according to a research by the think-tank Reuters Institute India and conducted by the market research firm YouGov in January.
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The sample is reflective of over 1,000 English speakers in India and is thus tilted towards males, the affluent, educated, and young.