In case you missed it, the UFC will be spending upwards of $50,000 to create something called the “BMF” title belt to add more hype to the upcoming fight between Nate Diaz and Jorge Masvidal at UFC 244.
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The promotional championship will be awarded to the winner and determine which of the two welterweight fighters is the bigger “badass mother f**ker”. More importantly, according to UFC President Dana White the belt will be warded by possibly the single greatest badass alive, former WWE world champion and Hollywood icon Dwayne “The Rock” Johnson.
“The Rock gets what the Rock wants,” White told a reporter from TMZ this weekend, confirming that the Great One will indeed be presenting the title on November 2 at Madison Square Garden.