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10th Jul 2019
The wait is over for Lady Gaga enthusiasts, or Little Monsters as they are affectionately coined, as Gaga is about to take a leap into the beauty world and has announced the long-awaited drop of her make-up line, Haus Labourites. Bringing something new and exciting to the beauty world, Gaga has announced the brand will drop this month.
Just yesterday, the pop icon gave us all a little tease as to what we should be expecting and in no shock, Gaga’s beauty line has been seen as outrageous, in line with her own approach to beauty and fashion. With her recent Instagram posts, Gaga has shown us a promo video of herself and dancing around with models, their bold and glittery make-up on full display. Released are the first images of Haus Laboratories, where we get to see a sneak peak of not only Gaga’s new line, but her natural skin peeking through the outrageous eye glitter.
The beauty line promotes the power of make-up and feeling confident in your own skin and Gaga says her inspiration came from her mother. “I remember watching my mother put her make-up on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was.” Furthermore, make-up has always been an outlet that has helped Gaga understand who she really is. Make-up allowed the artist to transform from Stefani Germanotta to Lady Gaga, and make her the superstar we love today.
The Haus Laboratories team is already growing, with a group of 15 employees. Former employees of Milk Makeup and Benefit Cosmetics make up the team as well as Gaga’s very own long time make-up artist Sarah Tanno, who worked with Marc Jacobs Beauty as global artistry ambassador.
Products will be available to pre-order on the Haus Laboratories site on July 15th at 12am EST. Gaga has also partnered up with Amazon and will be the first major beauty brand to launch exclusively on the platform,. The brand, which will debut in nine different countries, will include multi-use colour products for cheeks, eyes, and lips in six shades, and a kit containing all three products.
Gaga has declared she is more than ready for her line to hit the beauty world: “The last thing the world needs is another beauty brand… but that’s too bad.”
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