Halle Berry, Christian Louboutin, and Saks Fifth Avenue are teaming up for a very good cause. For its 18th year, Saks has joined forces with Stand Up to Cancer and the Entertainment Industry Foundation for the Key to the Cure campaign—the retail giant’s annual fund-raising and charitable initiative to fight cancer. This year, Berry will act as the official ambassador and wears an exclusive, limited-edition T-shirt designed by Christian Louboutin in the campaign images. One hundred percent of sales from the tee will be donated to Stand Up to Cancer.
“I, like so many others, have been touched by cancer, which is why I’m proud to continue to lend my support to the Entertainment Industry Foundation and Stand Up to Cancer in serving as this year’s Key to the Cure ambassador,” Berry, 49, said in a statement. “I hope everyone will join me in supporting this critical cause by purchasing a Key to the Cure T-shirt.”
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T-shirt designers of past campaigns have included Karl Lagerfeld, Oscar de la Renta, Carolina Herrera, Diane von Furstenberg, Michael Kors, and more. “I am very glad to work with Saks to support this important cause to help people who are affected by cancer,” Louboutin stated. “It is my mission to help women feel beautiful, and I hope that this T-shirt empowers those who wear it.”
Since the annual campaign’s inception nearly 18 years ago, it has “raised close to $40 million for cancer research and treatment organizations throughout the United States,” president of Saks Fifth Avenue Marc Metrick said.
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The T-shirt will be available for purchase for $35 beginning Oct. 1 at all Saks Fifth Avenue locations in U.S. and Canada as well as on saks.com and saksoff5th.com.