Girl gang: Meet the six women who embody the spirit of the modern Pandora muse86285
To celebrate the latest project from the Danish jewellery house Pandora, Vogue goes backstage on the campaign set in Copenhagen’s Tivoli Gardens to meet the Pandora Muses – Georgia May Jagger, Margaret Zhang, Halima Aden, Tasya Van Ree, Nathalie Emmanuel, Larsen Thompson.
- 29 Aug 2019
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29th Aug 2019
What does it mean to be a muse? Since ancient times the word has been associated with a collective of goddesses who reigned over the arts, inspiring creativity and igniting the imagination. For the Danish jewellery house Pandora, who have just unveiled a collaboration with some of the world’s most inspirational women – Pandora Muses – being a modern muse is about embodying both beauty and a dedication to a higher cause.
To celebrate their progressive project, Vogue dropped in on the campaign shoot. As the six stars – Georgia May Jagger, Margaret Zhang, Halima Aden, Tasya Van Ree, Nathalie Emmanuel, Larsen Thompson – took over the Tivoli Gardens amusement park in Copenhagen, sharing their thoughts on the people, places and principles that mean most to them, we captured the moment in a behind-the-scenes short film, Meet the Muses.
All champions of individuality, this is one eclectic girl gang we’re fully on board with. There’s the British model Georgia May Jagger, who, with her lustrous blonde hair and generous smile looks more like her mother Jerry Hall every day. Wielding a hairbrush in lieu of a mic she takes on the role of tongue-in-cheek interviewer, chatting to Margaret Zhang, the multi-hyphenate director, writer and consultant, about her personal cause – ocean conservation (Jagger is an ambassador for Project Zero, a charity that aims to protect 30 per cent of the world’s seas from pollution and over-fishing by 2030).
Then there’s the Vogue cover star Halima Aden, a Somali-American whose own cause is closer to home. Aden, who rose to fame as the first model to wear her hijab on the international runway, is an advocate for refugees. Her most beloved place, she confides to the American artist and photographer Tasya Van Ree, is the Kenyan refugee camp, Kakuma, where she was born. To her it represents hope.
By contrast, hope for Ree comes in the form of the Intergalactic Girls Club, a community of like-minded female creatives that she founded in 2018 with the aim of bringing women together through the mediums of art and culture. Selling gothic sweatshirts inscribed with the words ‘We are invading your future’, Ree calls it – “the baddest girl’s club in the universe” – and who are we to argue?
At times, on set, things get emotional. Not least when star Nathalie Emmanuel reveals to Larsen Thompson, the flame-haired model and viral video dancer, that she’s always aware of representing women of colour on screen. The overriding message of the Pandora muses is clear: there’s power in collective female self-expression. “As women we need to come together,” says Aden.
The campaign is a mark of the increasingly innovative spirit behind the Copenhagen brand, ever since the arrival of Italian creative directors Francesco Terzo and Alessandro Filippo Ficarelli last year. Together, the Pandora Muses certainly know how to have fun – whether that’s snacking on fairy floss, teaching each other Chinese or styling one another in Pandora’s expressive contemporary designs. Watch the intimate short film that’s as playful and effortless as the modern-day spirit of the brand, above.
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