Ad Week Includes Vince McMahon & Dana White In List Of 100 Most Cutting-Edge CEOs

The folks at Ad Week featured Vince McMahon in their latest list of the 100 most cutting-edge CEOs.

The list is called, Adweek’s 2018 Power List: 100 Cutting-Edge CEOs in Marketing, Media, Branding and Tech, and features the WWE Chairman at number 70, two spots ahead of UFC President Dana White, who came in at number 72.

Featured below is the excerpt from the feature that covers Vince McMahon’s spot on the list:

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NEW 70. Vince McMahon
CEO, chairman, WWE
Revenue: $801 million

Most of what takes place during WWE matches is fake (er, scripted)—but the wrestling league’s transition into a global media and marketing powerhouse under McMahon is the real deal. Revenue rose 10 percent last year, and WrestleMania 34 in April became the Mercedes-Benz Superdome’s highest grossing entertainment event at $14.1 million, attracting more than 78,000 fans. Last month, the WWE said it would move SmackDown Live from USA Network to Fox Broadcasting in 2019, and extended Monday Night Raw’s run on USA through 2024.

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