Vogue is preparing to welcome Vogue American Express Fashion’s Night Out to Sydney on September 5, just days after the extravaganza successfully took over Melbourne’s CBD on August 29. As such, we thought it best to brush you up on all you need to know ahead of the highly-anticipated event.
From the exclusive discounts and one-day-only offers, to the R.M. Williams Hut and the first-ever Vogue VIP Members’ Lounge, which is set to welcome performances by Thandi Phoenix and Cxloe, browse a list of all there is to do at VAEFNO in Sydney below.
Vogue VIP Members’ Lounge
This year, VAEFNO Sydney will be welcoming its first-ever Vogue VIP Members’ Lounge in Pitt Street Mall, kicking off when the event starts at 12.30pm. Thandi Phoenix and Cxloe are slated to take to the Vogue stage throughout the course of the day, The Daily Edited will be handing out prize-filled tote bags, and Woofys, Mo Sisters Wine and Seedlip will be supplying attendees with New York City-inspired food and beverages. Be sure to stop by to make the most of the opportunity to mingle with Vogue editors, designers and insiders including Roberta Pecoraro, Brooke Testoni, Matilda Dods, Isabelle Mathers, and Petra Mackova. While there, join in on all the fun and add Vogue’s new VAEFNO GIFs to your Instagram Stories!
American Express Lounge
American Express is slated to take Sydney’s Pitt Street by storm from 4.30pm on Thursday September 5 with one of its best Vogue American Express Fashion’s Night Out experiences yet. Entertaining Card Members with DJ performances, and providing New York-street-themed bagels and Mumm champagne, American Express is ensuring shoppers are properly fuelled for an evening of offers and discounts we can guarantee you won’t want to miss.
R.M.Williams
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In celebration of the 10th anniversary of VAEFNO in Sydney, R.M.Williams is bringing The Hut, its much-loved travelling workshop, to the annual shopping extravaganza for the very first time. So be sure to head in store to explore the heritage brand’s range of iconic boots and leather goods, while making the most of the exclusive offers available at the one-day-only event on September 5.
David Jones
In celebration of Vogue American Express Fashion’s Night Out’s 10th anniversary, its major retail partner, David Jones, is bringing the New York City-themed party to the shop floor. Welcoming in-store activations, pop-up bars and live performances, while offering exclusive discounts, complimentary beauty treatments, and the opportunity to visit the David Jones American Express VIP Lounge, the department store is a must-visit this VAEFNO.
QT Sydney
On September 5, QT Sydney is inviting VAEFNO shoppers to join the Vogue team, who will be sipping VAEFNO-inspired cocktails, to the event’s official after party at Parlour Cucina. The hotel will also be offering Stay & Play overnight packages, which include accommodation, Vogue VIP membership, AMEX and David Jones lounge access, and complimentary cocktails. What more could you want?
Max Factor
While shopping your way through the event, be sure to keep an eye out for Max Factor’s beauty ambassadors, who will be handing out the brand’s much-loved Kohl Kajal Eyeliner in black. On top of that, Max Factor will be hosting its Revival Bar in store at Priceline, where VAEFNO attendees can pick up their complimentary Revival juice, receive free eye makeovers, take a sneak peek at the new collection, and make the most of 40 per cent off the brand’s range. For more, be sure to head to the Vogue stage at 6pm to take part in a Q&A with Vogue beauty editor Remy Rippon and Max Factor ambassador and make-up artist, Liz Kelsh.