Amazon might have seen a surge in sales with America restricted to only
shopping at home during the coronavirus pandemic, but thanks to corona the
e-commerce giant has been forced to postpone Amazon Prime Day. Prime Day is
Amazon’s two day sales extravaganza that is one of the biggest money making
days for the company. While the event typically takes place in July, the
company has said that Amazon Prime Day will be delayed to an undisclosed
date later this year, except for India which is scheduled to have Amazon
Prime Day next month.
“This year we’ll be holding Prime Day later than usual, while ensuring the
safety of our employees and supporting our customers and selling partners,”
the company said in a statement. “We are excited Prime members in India
will see savings on August 6 and 7, and that members all around the world
will experience Prime Day later this year. We look forward to sharing more
details soon.”
Amazon is one of the very few retailers who actually saw an uptick in sales
during coronavirus as many other retailers were struggling to break even.
Despite Amazon’s sales growth, coronavirus still put the company in a tough
spot with its distribution network. The company also came under fire for
employees reporting that proper health and safety precautions weren’t put
in place for warehouse employees.
Since starting five years, Amazon Prime Day has become the company’s
biggest moneymaker. The event, which started off as one day but grew to
two, rakes in more money than both Black Friday and Cyber Monday for
Amazon. It has been estimated by analysts that Prime Day brought in over 7
billion dollars last year.
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photo: via Amazon