This year, there are countless reasons to visit Melbourne’s CBD for Vogue American Express Fashion’s Night Out on August 29, and even more reasons to head to Little Bourke Street on the day. In order to ensure you don’t miss a thing, we advise you start planning your way around the fashion festival now, as VAEFNO is just around the corner.
As VAEFNO is set to celebrate its fifth anniversary in Melbourne, the one-day-only shopping event is gearing up to be the best yet. With everything from live performances and exclusive offers, to an American Express lounge and the first-ever Vogue VIP Members’ Lounge located with Little Bourke Street, there is no denying it’s the place to be. For further convincing, scroll on for five reasons why you need to to visit Little Bourke Street this VAEFNO.
The launch moment
Be sure to join Vogue Australia editor-in-chief Edwina McCann, the Lord Mayor of Melbourne Sally Capp, and Australian model and Melbourne Fashion Week ambassador Adut Akech, at the Vogue stage in Little Bourke Street for the official VAEFNO launch moment at 4.30pm. Kick off the festivities, celebrate the event’s fifth birthday and find out all you need to know before you shop your way through Melbourne’s CBD.
Cxloe and Thandi Phoenix are performing
Throughout the course of the night, celebrated Australian singer-songwriters Cxloe and Thandi Phoenix will be taking to the Vogue stage in Little Bourke Street with their most-loved tracks. On top of that, these artists will be joined by the Vogue DJ, and must-see dance crews, who will also be performing at regular intervals throughout the event.
Exclusive offers and Vogue’s Spin-to-Win Wheel
While there are slated to be countless exclusive offers available to redeem across Melbourne’s CBD this VAEFNO, those that are on offer in Little Bourke Street are not to be missed. Take Vogue’s Spin-to-Win Wheel for example, when you spend $100 or more at the event, and have your receipts verified by the Vogue team, you’ll have the opportunity to step up and spin the wheel, where you’re guaranteed to walk away with a special gift. What’s not to love?
The Vogue VIP Members’ Lounge
This year, in celebration of the launch of Vogue VIP – Vogue’s exciting new subscribers-only loyalty program – VAEFNO is welcoming its very first Vogue VIP Members’ Lounge in Little Bourke Street. Open from 5pm for Vogue subscribers who pre-register to attend, or those who subscribe on the night, the lounge is set to entertain you with live performance, New York City-inspired street food, and the chance to meet and greet Vogue editors, celebrities and insiders.
The American Express lounge
American Express is also returning to VAEFNO with its much-loved, ultra-luxe lounge. Located in Little Bourke Street, the American Express Lounge is inviting all Amex Card Members to stop by from 4.30pm for a chance to relax and rewind while enjoying performances by acclaimed DJs, a glass of Mumm Champagne and the opportunity to mingle with special guests.
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