La Prairie is committed to nourishing and promoting artists with whom there is a shared connection, a shared vision and shared values — so it only makes sense their next design-centred release is an ode to the greats. The brand had its own pavilion in the Collector’s Lounge at Art Basel Hong Kong this year, displaying light installations by Korean-born, Baltimore-based artist Chul-Hyun Ahn (he used La Prairie’s White Caviar range as inspiration for the pieces). However, the brand’s connection to fine art and design stretches back much further than Art Basel 2019.
As the influential German design school, Staatliches Bauhaus, celebrates the 100th anniversary of its founding, La Prairie has examined the way the Bauhaus movement influenced the brand’s own optics in the luxury space.
Bauhaus design emphasises the need for harmony between form and function, and is characterised by a lack of ornamentation – a less-is-more philosophy that La Prairie also embraces. The clean, minimal shapes and refined use of colour in their luxury packaging was directly inspired by Bauhaus.
While the Bauhaus school was only open for 14-years before political pressure forced it to close, in that time many Swiss architects, artists and designers studied there – including Hannes Meyer (who was director for a time), Paul Klee, Jahannes Itten, Max Bill and Alexander Schawinsky. These key figures in the movement lived on through their work, even though the revolutionary school that started it all was shut down.
Bauhaus is a story La Prairie feels compelled to honour and share, as it has had such a profound influence on the world – and on the brand’s own design decisions.
La Prairie is known for partnering with the world’s premier contemporary art fairs and collaborating with visionary artists who share their values of audacity, aesthetics and timelessness, so as far as odes to design go, this one is a match made in heaven.
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