Grace Loves Lace dreams up wedding dresses that strive to celebrate freedom. For Megan Ziems, the brand’s founder and creative director, it has always been about the woman with a taste for the modern and unconventional, and not simply just the bride.
“Every woman is so unique,” Ziems tells Vogue. “Her story, her dreams, her passions. Designing with that in mind, I always come back to how she wants to feel on her wedding day, and that is authentic.”
Authenticity presides over every element of the Grace Loves Lace label. “Keeping design, sampling and production in-house truly means we run our own race. We can create when we want to create,” says Ziems, who also confirms that the brand’s personalised, boutique approach to customer service will remain in place no matter how much traction Grace Loves Lace continues to gain.
With the release of La Bamba, Grace Loves Lace’s highly-anticipated autumn/winter ‘19/‘20 collection, fronted by Australian model Cheyenne Tozzi, Ziems describes the label’s new bride as a “forever muse; a woman of style, substance and passion.”
From the drama of flared sleeves and the romance of rose-patterned lace, to the light-weight fabrics that allow unrestricted movement – the elements of music that inspired the collection’s title run right through La Bamba’s designs.
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Confessing she wants the La Bamba bride to “move, enjoy herself and let her hair down,” Ziems’s vision for the new collection is one characterised by vivacity and unabashed joy. “I really wanted this collection to be works of art,” she told Vogue. “Visually captivating with a true sense of celebration, liberation and drama.”
Each of the 13 dreamy wedding dresses that make up the collection possess a distinct personality. And while Ziems loves each and every one of her designs, she notes that there are a select few that she holds particularly close to her heart.
The exciting textures and fabrics that make the collection shine are of particular importance to Ziems, who waxes lyrical about Bea’s “metallic lace and full skirt”, Song’s “phenomenal fabrics”, and the burnout silk of Loyola. The sleek, bias-cut of Summer is another favourite, and Farrow and Orla incorporate Ziems’s love of feminine sleeves.
The release of La Bamba also sees the launch of Grace Loves Lace’s first-ever capsule of hair accessories and back-pieces decorated with pearls and woven from shimmering tulle and silk burnout. On top of that, the label has even designed socks and anklets for the bride looking to put her best foot forward.
While Grace Loves Lace offers you everything you would hope from a wedding dress – timelessness, elegance, and sophistication – the label also happens to be anything but traditional. Frankly, all it takes is one look at its latest collection to see that Grace Loves Lace is putting a contemporary twist on styles once labelled clichéd and conventional.