It was an innocent, even bland, promotion for grocery savings at the Lidl supermarket chain featuring a mixed-race couple and their baby son, which was why no one in Ireland was prepared for the vicious backlash that resulted.
It was immediate and virulent, forcing Fiona Ryan and Jon Mathis and their son, Jonah, to flee Ireland because of the torrent of online abuse that was directed against them and their child, including death-threats.
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In a country where centrist politics held sway even as the country teetered on the edge of bankruptcy during the 2010 financial crisis, the episode provided a window on to the growing presence of the ‘alt-Right’ movement in Ireland.
On Friday one of the most…