Girls street clothing company Nikita, is teaming up with Kimi Records to presents its collections through short video clips. Nikita produced nine videos with the Icelandic based music label featuring fresh sounds. By creating the videos to showcase Nikita’s SS09, FW0910 and SS10 collections, Kimi Records will be providing the music from the artists on their books. Each month Nikita will be releasing a new video, as produced by Ben Fee, alongside introducing a group or artist represented by Kimi Records.
Nikita Marketing Manager, Ásgeir Höskuldsson says: “To us good music embodies the essence of what good streetwear is also about. We love being able to work with a company like Kimi and the wide variety of artists it has on its label. We look forward to sharing their music with you through our many videos and hopefully on some dance floors as well.”
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