To celebrate twenty years of Moschino, the Italian designer label is hosting a retrospective at department store Gum in Moscow. Taking place from 1-30th April, the showcase called ‘Inside Moschino’ will present an overview of the brand through the years, from its foundation to the present day. It tells the story of Moschino’s evolution from its beginnings until the SS10 collection, through its clothes, accessories, ad campaigns and boutique window displays.
Promoted by Bosco dei Ciliegi, Moschino’s exclusive partner in Russia with two boutiques in Moscow and one in St. Petersburg, the exhibition is housed in the central arcade of Gum with an installation that recreates the Moschino world. It starts from the Moschino studio spaces in Milan continuing on to the boutiques, in a reproduction of all the rooms and even including a literal recreation of the doors and windows. The installation is open and features no barriers to separate the exhibition from its visitors.
The window display scenes on exhibit will include two of Moschino’s most iconic installations: ‘Assi e Ferri da Stiro’ (Ironing Boards and Irons), displayed for the first time at the Moschino boutique on Via Durini in Milan in February 1999; and the recent ‘Lace’, featured in the window of the boutique on Via Sant’Andrea in Milan in February 2010. Also, the ‘Ape Piaggio’ display, created for the opening of the Paris boutique in February 2003, and ‘Pigeons’, from the windows of Milan’s La Rinascente department store in Piazza Duomo in February 2009.
Image: Moschino AW10 (Bauer Consumer Media)
Click Here: Geelong Cats Guernsey