Emilia Clarke Is Clinique's New Global Brand Ambassador

In the months since Game of Thrones went off the air, Emilia Clarke has been trying new things. She launched SameYou, a charity for young adults recovering from brain injuries; she starred in her first romantic comedy, Last Christmas; and now, she's landed her first skin care and makeup contract. As of January 16, Clarke is the first Global Brand Ambassador of Skin Care and Makeup for Clinique.

Along with the gorgeous new campaign photos, Clarke's announcement coincides with an update for Clinique iD, the brand's range of customizable moisturizers. CliniqueiD works by combining the user's choice of hydrating base (Hydrating Jelly, Moisturizing Lotion, or Oil-Control Gel) with an active concentrate cartridge designed to address a specific skin concern. Now, Clinique has added a new base: Moisturizing BB-Gel.

"We were drawn to Emilia because she is optimistic, happy in her skin, and embodies a modern multi-faceted woman who is constantly evolving along
with her skincare needs," said Clinique's global brand president Jane Lauder in a statement. "She is also an authentic user and fan of Clinique, which was important to us. Emilia will lend her impactful voice to help inspire consumers to embrace their own unique skincare journey."

For her part, Clarke is just as excited to embrace her new gig. "I am so proud to join Clinique as the new Global Brand Ambassador. It is a skin-care brand I have regularly used and to now be part of that family is such an honor. I love the confidence and happiness it brings to the people using their products," Clarke said in a statement. "Not only is Clinique timeless, but I'm proud to work with a brand that makes people feel included for who they are, and unapologetic about helping them to create great skin — no matter what their skin concern is."

It's not the Iron Throne, but it is a pretty cool gig — congrats to Clarke on the new role.


More on Clinique:

  • Clinique Launches Dramatically Different Hydrating Jelly
  • Clinique Launches Clinique iD, a Personalized Moisturizer Range for Every Skin Concern
  • Clinique Launches Even Better Pop Lip Colour Foundation, a New Way to Find Your Ideal Shades of Lipstick

Now, watch Emilia Clarke try nine things she's never done before:

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